Employer Branding

Employer branding is a one-step solution used by organizations to drive online job traffic, attract new candidates and deliver the company culture and values to potential clients and job hires.

Identity + Reputation = Employer Brand

How you portray your company to employees will determine your ability to source candidates and even retain current talent. Let's get into understanding the basics of employer branding: what it is and ways you can build it for business.

What is Employer Branding?

The general outlook and perspective of employees and job seekers towards a company are called the employer brand. Leading companies have made it their mission to build a successful employer brand to set them apart from fellow competitors. They know and implement the tactics to engage and employ exclusive talent that uplifts their talent acquisition strategy.

Easy ways to build your employer brand

Even if you haven't created a strategy to enhance or not, you have an employer brand. Our mini guide will help you to cater to all your needs in building an impressive employer brand, so let us explore what it takes to build a good employer brand:

1. Emphasize decentralization

Successful companies offer leadership and decision-making power to middle and low-level managers too. This ensures that there is ample support given to the people working in the organization along with easy communication and understanding between the top and middle management. People are the most essential asset of any company, the focus is put more on men than money. The key to building a powerful employer brand is also to let the workforce assert and have a say in communicating their experiences across multiple channels.

2. Think out of the box

You have to strategize off the beaten path to grow your business and differentiate it in the competitive market. Your employer brand isn't about your company's mascot, logo, icon, or slogan. It is your core values, business operations, and how well you engage with your workforce, customers, and stakeholders. The protagonist is your HR team which promotes employee experience and helps attract new talent and devises schemes to retain current talent. First, strive to build a strong HR because they are at the forefront in interacting with outsiders and the inside workforce.

3. Know your EVP (Employer's Value Proposition)

There are 4 foremost things, a good employer brand can help you with-

Draw new and top-tier talent

Decrease and lessen hiring costs

Reduce employee turnover

Boost employee engagement and satisfaction and much more…

To get all the above advantages and beyond, you got to put more on the table than just pretty slogans and a good benefits package. Your company profile should consist of a powerful mission, vision statements, core values, and leadership initiatives. On your About Us page, you have to compel job seekers and other audiences of the collective conscience of your company to foster a healthy relationship with your workforce.

For instance, take a look at Patron Career Staffing Solutions' mission statement - "Exceed expectations through our expertise in matching esteemed businesses with qualified staff that accelerates innovation and progress."

By reading it, PCS shares a promising message on its About Page, its goals, and its endeavors to match the right people with the right jobs. Simply you have to encapsulate all that your company offers in the EVP to build a good brand.

Hence, we may say

EVP = Company's Mission + Vision + Values + Culture + Employee Feedback

4. Strong recruitment process

As a company, you have to offer a positive hiring experience for job applicants. When you establish fair and consistent recruitment procedures and a seamless interview process, it draws in the best talent which is ultimately going to impact your workplace culture. Even at PCS, we have made it our goal to help our clients meet their preferred job seekers in a tailored and transparent approach.

The onboarding and induction program of new employees must be meaningful and apprise new hires about your company in and out. Make sure to give them training and coaching sessions for them to acclimate to your company environment.

To know more about Employee Orientation And Induction, click here.

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